Paddy Power Wins in Online Gambling

30 August 2011 - Which Way to Pay

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Paddy Power Wins in Online Gambling

The Ireland-based gambling group, Paddy Power, has claimed to beat its rivals to the mobile betting market. The company have reported a 42% rise in the number of customers using Paddy Power betting sites during the first half of 2011. The company’s 209 betting shops across Ireland did not do so well however, as they continued to suffer. The internet sites saw an operating profit of €45.3 million, which is an increased of 25% when compared with the first half of 2010.

The chief executive of Paddy Power, Patrick Kennedy, claimed that the increase in profits were a result of ‘investing in a very good product and backing it up with TV advertising and online marketing.’ Of all the transactions made through the sites, over a third were made through mobile devices, online products now making up a huge 81% of the company’s operating profit.

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