Yahoo Has A Positive Third Quarter

23 October 2012 - Which Way to Pay

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Yahoo Has A Positive Third Quarter

Yahoo have not had the easiest ride over the past few years and there weren’t many people out there expecting things to get better for the prominent internet company. However, it seems Yahoo may have a new hope in Marissa Mayer, Yahoo’s new CEO.

Yahoo’s net revenue has slowly increased over the last three years and perhaps the end is in sight for the company’s financial hardship. Marissa Mayer is well respected within the online industry and was originally one of Google’s key leaders until recently moving to Yahoo in July.

The frustration among shareholders is that while more and more money is being pumped into online advertising a huge proportion is going to Google and Facebook rather than Yahoo. Marisa Mayer has pledged that Yahoo will become a “daily habit” for users which clearly emulates the Google and Facebook strategy.

Yahoo’s revenue for the third quarter has risen to around 1.09 billion dollars which while not spectacular is still a very positive step in the right direction. There is no doubt that Mayer will face an extremely challenging run as Yahoo’s CEO, but if there is any one tough enough for the job it is her. Mayer’s dedication to her position in the company was really proved when she returned to work just a few weeks after giving birth to her son.

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